08168958821
Impact of top rank hotels profitability through advertising in N.T.A
Sold By: Joe Project Store | Item Type: Project Material | Report this? | Attributes: 58 pages | 1-5 chapters | Amount: ₦5,000 | Marked useful: 5,191 times
Delivery: Within 24 hoursCHAPTER ONE
INTRODUCTION
1.1 Background of the Study
The impact of advertising for businesses and brands in the 21st century has
become imperatively permanent and therefore cannot be overemphasized.
Advertising, it is generally believed, dates back as old as man himself,
and thus has been present in his economic and socio-political life before recorded
civilization began.
Sapso (1975, p. 9) opined; “there is little doubt among trade men and
merchants to make good their waves, has had on existence almost as long as the
customs of buying and selling, and it is but natural to suppose that advertisement
in some shape or form have existed not only from time immemorial, but almost
for all time”.
Anyone living and working in any modern day society today is directly or
indirectly under the influence of advertising, as businesses (domestic and transnational)
have tapped and ceaselessly benefited from the visibly roboust
economic rewards that accrue, steady, sensible, communicative, persuasive and
convincing advertising whether through the media (electronic and print) or
through marketing drives from personal relations, the fundamental imitative has
always been, getting goods, products and services through to the largest.
This material content is developed to serve as a GUIDE for students to conduct academic research
Delivery: Within 24 hours
Advertise Here
Not what you were looking for? Perform a search
What's your project topic?
Comment on Facebook:
Related Project Materials
- 1.
ASSESSING THE ROLE OF MEDIA CAMPAIGNS IN IMPROVING SOLID WASTE MANAGEMENT PRACTICES IN RURAL AREAS O...
CHAPTER ONE INTRODUCTION Background of the Study Waste is a mixture of different types of wasted items that are not equal in composition. However, acc...More »
Item Type: Project Material | 54 pages | 813 engagements |
- 2.
AN ASSESSMENT OF THE PRESS FREEDOM INFORMATION BILL IN NIGERIA
CHAPTER ONE INTRODUCTION Background of the study A key component of democratic countries is press freedom, which guarantees that the populace is...More »
Item Type: Project Material | 54 pages | 3,550 engagements |
- 3.
AN EVALUATION OF THE INFLUENCE OF FACEBOOK ON THE LIFESTYLE OF THE STUDENTS OF AMBROSE ALLI UNIVERSI...
CHAPTER ONE INTRODUCTION Background of the Study The use of social media is already widespread in all situations, but until targeted study efforts,...More »
Item Type: Project Material | 54 pages | 2,179 engagements |
- 4.
INVESTIGATING THE ROLE OF THE MEDIA IN PROMOTING ORAL HEALTHCARE PRACTICES IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Worldwide, the media has a vital influence that impacts public health behaviours around the sp...More »
Item Type: Project Material | 54 pages | 1,421 engagements |
- 5.
ASSESSMENT OF SKILLS ACQUISITION VIA SOCIAL MEDIA AMONG UNDERGRADUATES
CHAPTER ONE INTRODUCTION Background of the study Globally tertiary education is an instrument of for economic and human development. As a result th...More »
Item Type: Project Material | 54 pages | 1,534 engagements |
- 6.
AN EXAMINATION OF THE ROLE OF TECHNOLOGY IN SHAPING SOCIAL INTERACTION AMONG YOUTHS IN YENEGOA METRO...
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Globally, the age of technology has brought humanity a period of remarkable technological advance...More »
Item Type: Project Material | 54 pages | 1,434 engagements |