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THE IMPACT OF NTA IN THE ECONOMIC DEVELOPMENT

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ABSTRACT
This work is aimed at examining the roles of NTA in economic development. It also looked at some of the problems that confront the mass media in carrying out these tasks of Nigerian economic development. The researcher adopted survey method with questionnaire distributed to the respondents. A total of 180 respondents were collected, analyzed and interpreted. Two hypotheses were tested and analyzed using simple percentages and chi-square. The result of the study shows that NTA plays great roles in economic development in Coal Camp Community. There was also a glaring indication that people have less access to watch and equally not equipped enough technologically. This could also account to the low attention being given to the communication by development planners in Nigeria.
CHAPTER ONE
INTRODUCTION
1.1         Background of the Study
NTA Enugu is the focus of this study and it comprises television. The sophistication of these media of communication distinguished it as wonders to communication.
NTA is an institution used for simultaneous transmission of information to a wide and divergent audience. Although different media types, yet they represent the attempt of man to relate to and interact with other men. It is clear to note that communication has been enhanced nationally and internationally with the use of modern technology. Aniabona (2005) in his contribution to the impact of broadcasting in a developing context has this to say about broadcasting. “Broadcast media are powerful and effective instruments for achieving national goals such as wide spread education for both children and adults in other to realize the set down objectives in economic growth, healthcare, political and social awareness, political stability, self-reliance and national identity among other things.”
NTA is aimed at presenting programmes like news, drama, interviews, health and family planning, religious programmes and agricultural programmes.
What we say NTA is an instrument through which information are conveyed to a divergent audience, the electronic media concludes the radio, television and cinema. Our focus is on the television, as the first source to which people time to for the latest development in time of war or crises.

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