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Project topics and materials on "Alcoholic beverage"

• 1. AN ANALYSIS OF STUDENTS PARTICIPATION OF THE 18+ WARNING SIGN IN ALCOHOL ADVERTI...

  » ABSTRACT Advertising has been identified as one of the factors that increase the likelihood of alcoholic beverage consumption especially among the youth (Alcohol Concern, 2013). Through the use of advertising execution techniques such as humour, celebrity endorsement and music, advertisers are able to embed images that resonate with vulnerable youths. In spite of the documented social and health r...Continue Reading »

  Item Type: Project Material |  50 pages |  7,109 engagements | 

• 2. CORPORATE REPUTATION AND MARKETING PERFORMANCES OF THE ALCOHOLIC BEVERAGE INDUST...

  » CORPORATE REPUTATION AND MARKETING PERFORMANCE OF THE ALCOHOLIC BEVERAGE INDUSTRY IN PORT HARCOURT CHAPTER ONE INTRODUCTION 1.1 Background of the Study Reputation is seen by many commentators as an important asset which could be used as a competitive advantage and a source of financial performance. A “good” reputation is identified as an intangible resource which may provide the organisation w...Continue Reading »

  Item Type: Project Material |  50 pages |  2,146 engagements |