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Project topics and materials on "customer loyalty"

• 1. BRAND PERSONALITY AND CUSTOMERS' LOYALTY

  » BRAND PERSONALITY AND CUSTOMER LOYALTY CHAPTER ONE INTRODUCTION 1.1       Background to the Study Personality is perceived as a basic factor in building strong relationship among human beings. By this they are sure of winning each other’s trust and affection through activities that fall in line with their personalities. This is also true of product and brand offerings which should characte...Continue Reading »

  Item Type: Project Material |  60 pages |  2,236 engagements | 

• 2. THE IMPACT OF ADVERTISING ON CUSTOMER PATRONAGE

  » THE IMPACT OF ADVERTISING ON CUSTOMER PATRONAGE CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY Advertising is one of major ways in which sellers use in order to stimulate demand for goods and services; therefore, it is a communication function which likes customers with the producer. Kotler (1990:450) “Advertising is undertaking to increase campaign on sales, and this can be done onl...Continue Reading »

  Item Type: Project Material |  59 pages |  4 engagements |