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Project topics and materials on "Prospects and Problems of E-marketing"

• 1. PROSPECTS AND PROBLEMS OF E-MARKETING IN THE HOSPITALITY INDUSTRY

  » CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY           According to the definition provided by the American Marketing Association (2008), marketing refers to “an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. In ...Continue Reading »

  Item Type: Project Material |  50 pages |  11,031 engagements |